University of Wisconsin-Whitewater, USA

JKeith Zukas is an Assistant Professor in the Department of Communication at University of Wisconsin-Whitewater, in southeastern Wisconsin of the USA. He conducts numerous journalism and media research projects, contributing to knowledge in both qualitative and quantitative studies. With a focus in framing, he is particularly interested in textual and content analysis. Experimental studies have utilized professional camera crews, cutting edge design programs and internet survey samples to create high-quality realistic treatments. Zukas is a 2013 graduate of the University of Wisconsin – Madison where he received his PhD from the School of Journalism & Mass Communication. His dissertation on media framing analyzed how wind energy political, industry and activist communications were covered by Wisconsin newspapers.